I flew down to New York to uncover and discuss the most formative books of the one and only Seth Godin (@ThisIsSethsBlog) from his Hastings-On-Hudson studio.
Seth is the bestselling author of Linchpin, Purple Cow, Tribes and many more books and is known as one of the world's biggest thinkers in communities such as TED and the Direct Marketing Association. This year he is being inducted into the Marketing Hall of Fame. And did I mention he writes one of the most popular blogs in the world?
In this interview we discuss where Seth sees publishing going and his thoughts on the changes we're seeing in how people read and spend time. Seth shares his opinions on blurbs, acknowledgments, and his unique perspective on work-life balance. He also gives insights into how we can change our own world by changing the narrative inside our heads.
And that's just a taste. I sat in Seth's studio transfixed, mesmerized, and hypnotized by one of the world's best brains.
I hope you enjoy it as much as I did.
Big thank you to the kind, generous, and indispensable ... Seth Godin.
Listen to Chapter 3:
What You'll Learn:
- What strange lesson did Seth learn when he gave away 3000 of his own books?
- How and why does Seth think the publishing industry is a mess?
- How does Amazon and the “long tail” change the game?
- What counterintuitive benefit does Seth see in book blurbs?
- How do we change our world by changing the story we're telling ourselves?
- How do you build trust?
- What is "post-religious positive business-oriented evangelism?" (And who started it?)
- What framework does Seth use to decide which "lines of business" he monetizes?
- Which of Seth's books did The Tipping Point inspire?
- What happened to Seth on a grounded United Airlines flight which prompted one his most remarkable insights into human nature? (And what is that insight?)
- How did Seth discover his ultimate mission ... and what is it?
- Why does Seth think work/life balance is a lie?
Ideas Worth TWEETING:
“Your problem is not the outside world, your problem is the story you’re telling yourself about the outside world. And that story is a choice. If you’re not happy with the story, tell yourself another story. Period. That simple.” @ThisIsSethsBlog #3bookspodcast
“My mission is to help people to become who they seek to become, to cause the culture to become better in the way they seek to make it better, to help people help themselves go to where they want to go.” @ThisIsSethsBlog #3bookspodcast
CONNECT With SETH:
word of the chapter:
- Seth's first book [24:39]
- Seth's second book [43:51]
- Seth's third book [1:05:52]
- Tribes by Seth Godin
- Purple Cow by Seth Godin
- Seth's blog
- Akimbo podcast
- The Book of Awesome by Neil Pasricha
- High Fidelity
- The Hunger Games by Suzanne Collins
- Boing Boing
- Kevin Kelly
- Whole Earth Catalogue
- Mark Frauenfelder
- The Long Tail by Chris Anderson
- To Kill a Mockingbird by Harper Lee
- Malcolm Gladwell
- Tom Peters
- Guerilla Marketing by Jay Conrad Levinson
- Bossypants by Tina Fey
- Werner Erhard
- Landmark Worldwide
- Est training
- Duke University
- George Cockcroft
- Howard Cosell
- Biscuits, Fleas and Pump Handles by Zig Ziglar
- Unless You’re Oprah, ‘Be Yourself’ Is Terrible Advice by Adam Grant
- Adam Grant vs. Brené Brown
- Brené Brown
- The Founder (Documentary)
- Ray Kroc
- Dale Carnegie
- Elmer Gantry by Sinclair Louis
- Bernie Madoff
- Pierre Omidyar
- The Good Life Project
- Jonathan Fields
- Cost per thousand (CPM)
- Behind The Scam: What does it take to be a "best-selling author?" $3 and 5 minutes by Brent Underwood (The Observer)
- EXCLUSIVE: How this marketer created a fake bestseller -- and got a real book deal by Ryan Holiday (The Observer)
- Permission Marketing by Seth Godin
- The Tipping Point by Malcolm Gladwell
- Unleashing The Ideavirus by Seth Godin
- The Dip by Seth Godin
- The Gift by Lewis Hyde
- The Art of Possibility by Rosamund Stone Zander and Ben Zander
- The Boston Symphony Orchestra
- The War of Art by Steven Pressfield
- Marcel Duchamp
- Albright-Knox Art Gallery in Buffalo
- Ayn Rand
- Direct Marketing Association
- Chris Anderson (TED)
- Chris Anderson (Writer)
- Galapagos Books
- Clockwork Records NY
- By the Way Bakery
- Moby Dick by Herman Melville
- Middlemarch by George Eliot
- What Technology Wants by Kevin Kelly
- The Inevitable by Kevin Kelly
- Robin Sloan
- Syrup by Maxx Barry
- Demetri Martin
- The Happiness Equation by Neil Pasricha
- The One-Minute Manager by Kenneth Blanchard and Spencer Johnson
- Thriving on Chaos by Tom Peters
- Who Moved My Cheese by Spencer Johnson
- The Marketing Seminar