Humans are the best algorithm • Quit more to read more • "A reader lives a thousand lives before he dies... The man who never reads lives only one." • Wallet, cellphone, keys, book • In an era of infinite choice the value of curation skyrockets • No book guilt, no book shame • "So please, oh please, we beg, we pray / Go throw your TV set away, / And in its place you can install / A lovely bookshelf on the wall" • No ads in books, no ads in book shows • Real books have pages • ebooks and audiobooks are beautiful mutants • No movie covers. • "If we encounter a man of rare intellect, we should ask him what books he reads." • Sell the best ... not the bestsellers • Librarians are doctors for the mind • What are you reading? > What are you watching? • “It is what you read when you don't have to that determines what you will be when you can't help it.” • Break the spine and write inside • Better bookstores, better city • "If you go home with somebody, and they don't have books, don't f— 'em!" • The books are the hero • You are what you eat, you are what you read • Interesting over famous